Marenco Swisshelicopter rebrands as ‘Kopter’ 18.04.2019
So, Andreas, what shall we change our name to? After all, Marenco Swisshelicopter is a bit of a mouthful, even if it does spell out the company name, where we’re from and what it is?
Ah, Cecile, what about something really imaginative, left field, out of the box… what about ‘Kopter’?
Ok, so that’s a made-up conversation – so far as we know – but, really, is that the best name some of the brightest minds in Switzerland could come up with? It is one step better than ‘Chopper’, we suppose.
Company CEO, Andreas Loewenstein, announcing the new brand name.
Company CEO, Andreas Loewenstein, introduced Kopter to customers, suppliers, partners and staff at a recent meeting.
“We’re a company with an upward trajectory,” said Loewenstein. “Over the past few years, we have grown quickly. To support that growth, and place us as a leader in our field, we need to be clear about who we are. That means investing in our brand and telling our story.
“Our new name provides us with immediate recognition. It allows us to own a word that is synonymous with helicopter travel. As we are an unmistakably Swiss company, the use of a ‘k’ – instead of a ‘c’ – gives the Kopter a strong, Swiss–Germanic feel. It has a feeling of solidity and dependability – two things that are essential in our industry.”
Kopter’s product is the single-engine turbine helicopter, the SH09. What does ‘SH’ stand for? Swisshelicopter. Oh, that’s alright then.